Content created can be of two types – Evergreen, which lasts longer and always have an impact or Non-Evergreen, which fades away with time like the last year snowfall because of change in trends and everyday innovation. Both of the types have significant importance and are required to educate your audience about your business, brands, and products and help them make a decision favorable to you.
The content you created with all your hard work and research may be serving the requirements of your audience but there are many factors that affect its reach to your target audience.
Let’s check out how you can actually use content to attract your audience, build a huge customer base by selecting what social media platform to be used and offer easy communication services for them to build a strong relationship with you.
How to make your Content/Data discoverable?
The content you post should not only be attractive and informative but it should also be easily discoverable to your prospect. Use SEO (Search Engine Optimization) techniques and tools to upgrade your content using keywords that are more likely to be searched by people to whom your product/services can be beneficial. Updating your website/blog with fresh content will keep you a step ahead and move forward along with the trends giving a reason to your audience to keep visiting.
Use the Google Keyword Planner to find trending keywords relevant to your business and Google Search Console to find which keywords are being used to discover your website/blog.
Which platform to use for maximum visibility?
Every platform has a different segment of people. Choose a specific platform from where you can get the most for your content. This doesn’t mean that you stop publicizing on other social media platforms but narrowing down and analyzing will help in increasing ROI and online presence. Invest more in figuring out the time spent, costs involved, traffic generated for every platform that you use to increase productivity and ROI.
Use Google Analytics for a better understanding of your audience. Using various factors of Google Analytics, you can figure what time your website has the maximum number of visitors, time spent, bounce rate and what pages of your blog/website are being visited or has the maximum views.
How to build trust between your brand and people?
Giving your audience a reason to trust you can help you achieve your long term goals. Providing your audience with extra information about your product/service, FAQs to guide them, Customer reviews, etc makes your brand more trustworthy and is considered more legit. If you have an E-commerce website, displaying your accepted payment method logos can be more authentic and trustworthy.
Make your website easy to navigate, Show your contact details, Feature customer reviews and testimonials, Showcase all your achievements and Offering live chat support to clarify doubts, can help your clients to put more faith and believe in your brand.